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Chapter Seven — Four Pushes

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Once you’ve completed your soft launch, you’re ready for the public phase of your campaign. And with about a quarter of your budget already raised, you’re in good shape!

You can think of the public phase of your campaign as four different pushes that you’ll make: 

  1. The Announcement
  2. The Celebration
  3. The Urgency Builder, and 
  4. The Last Chance

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