How can I use social media to boost my fundraising?

We live in an era where social media dictates how we interact. When it comes to fundraising, social media can also be a great tool for you to reach out to potential donors. Here are a few tips to help you get the most out of fundraising on social media:

  1. Stick with sharing your story. This is still just as vital on social media as it is for in-person asks, so make sure you are telling a full story. There are ways to bring people in, share anecdotes from people in the community that are connected to the project, share your why, share what you are doing so people can invest in your project. For an example click here.

  1. Try new mediums. Add photos or make a video to help people connect with the project. Another tip is that posts on social media that have media connect to them such as photo or video are more often seen and clicked on, so be sure to put your best foot forward.

  2. Make a plan. Social media is different in the sense that though you think you are reaching everyone you are friends with or everyone that has liked your organization’s page, but the reality is you're not. Due to many of the algorithms built into different platforms, we are only reaching about 10% of our audiences. The way you can get more reach is posting consistently. The best way to ensure this is by building out an editorial calendar and planning out templates for your post. A good percentage of posts making direct asks is about 20%.

  3. Pick your main outlet. There are so many platforms to choose from and that can be hard to manage, so we suggest picking one or two platforms as the main place you share your campaign and tailor your asks to these platforms and the connections you have on each. This will create consistency for your donors.

  4. Make it easy to share. Another way social media is great for getting the word out while fundraising is it's easy to share the project. Create calls to actions around sharing posts or the link to your campaign. Make it even more interactive by creating a hashtag. This way when people share you can track it and thank them, or interact with their networks. For an example of this click here.

  5. Publicly thank your donors. Donors are more likely to reshare your post if you recognize them. They can then share your post and invite their network to give. For an example of this click here or here.

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