What should I expect from the ioby crowdfunding process?
Hey! We're so excited you're here! As an nonprofit organization, ioby is built to support your fundraising efforts. It has taken us years of strategizing with individuals, nonprofits, and community groups to determine which practices result in successful campaigns. Each project and fundraising team are unique, and that's why our Leader Success Team works to customize fundraising strategies just for you. If you're curious what the ioby crowdfunding process will look like for your campaign, from preparation to success, have a look at the descriptions below and reach your Leader Success Strategist or City Action Strategist with questions at firstname.lastname@example.org.
We want to get to know you! That's why we ask each person who is interested in starting an ioby campaign to complete the short and simple form at ioby.org/idea first. We ask a few questions there, like a quick description of your project, how much money you're trying to raise, and your contact info so we can reach out to get you started with the campaign.
Once you've submitted the form at ioby.org/idea, someone from our Leader Success Team or City Action Team will reach out to you by email or phone. We just want to touch base and learn how we can best support your fundraising efforts. We'll ask you more about your project, your fundraising team, any time restrictions you have, and if you work for a nonprofit organization or have a fiscal sponsor. This will allow us to customize fundraising strategies and anticipate questions you may have during the process.
Based on what we've learned about your fundraising team and project so far, we are going to assign some homework. This always includes a prospect chart (for everyone)! A prospect chart is the foundation of a crowdfunding campaign. It will help you determine how much money your team is capable of raising and will help you establish a time frame for your campaign based on when you plan to ask folks for donations. Don't skip this step! We'll also ask you to draft the story of your campaign, which will inspire your networks to give.
Complete your Campaign Page
By this point, you've worked with a Success Strategist to build some structure into your campaign and have thought about how to frame the story of your project. Now it's time to complete the campaign page form. This form will turn into the live campaign page where donors will give to your project. Review the campaign page features and draft some language you'd like to include. The form itself times out after about an hour so be sure to save all the descriptions you've drafted. Be sure to submit the page as it will not save. You may always go back to edit the page after it has been submitted.
Now that the campaign page is ready to go, take a few days to plan your team's campaign communications before it goes live. You should plan on splitting the campaign into two segments: the soft launch and the public launch. Ask your Success Strategist to recommend time lengths for these segments based on the overall urgency of your funding need.
Ready. Set. Go! This is the fun part! Reach out to your friends, family, neighbors, colleagues and other networks to tell them about your project. This should not be stressful! Remember that this project is important to the community. Tell donors how their support will positively affect the lives of those involved. Strategizing shouldn't end during this phase of your campaign -- reevaluate campaign progress with your team each week of the campaign. If you need to, come up with new fundraising strategies throughout the campaign. Whenever you have questions or need a boost, call your Success Strategist! We're here to cheer you on!
Whew! Fundraising is all wrapped up and you're ready to close out the campaign. Email email@example.com to let us know you'd like to begin disbursement. We'll ask for a few pieces of information and will send a project agreement to be signed by you and, if needed, the fiscal sponsor of your campaign. Then our team will drop a check in the mail! Disbursement usually takes about 2 - 3 weeks, depending on how long it takes your team to complete the disbursement steps.
Implement your project
During this time, you are making purchases toward the project! You're purchasing services or items for the project as described on the budget tab of your ioby campaign page. If you need support during this time, give us a call or set up time to consult with our Action Corps!
YOU DID IT! Your project is all wrapped up! Now be sure to send us an email at firstname.lastname@example.org including photos from your project or event! Our communications team will share your success with ioby's networks and we might even ask if we can write a blog or make a video about your work!
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